10 reasons to Switch to a Custom Domain Name

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reasons to own a custom domain name

I did it. I admit it. I was once upon a time a blogspot blogger. I started out with a blog, just for fun while I was freelance writing for Yahoo and other online and print magazines. I know how easy it can be, but I also know that at some point you may want to grow beyond where those types of sites can take you. Once you are ready to take that step it is time for a custom domain name.

Disclosure: This post contains affiliate links which are used to support this site and my family. All opinions expressed are 100% my own, based on my own experiences and education.

 10 reasons to switch to a custom domain name

  • Increased opportunities to make money. Have you ever wondered why you didn’t get an opportunity you applied for in a network, affiliate company or group? Or even get accepted to some blogger networks? Some have rules that they can’t accept anyone without a custom domain name.
  • You control what people see when they “Google” you. Did you know having a custom domain name can actually make some of your less than complimentary posts, comments, or pictures drop further down in search engines? On the other hand, it increases your presence in search engines as they identify you with your brand and your blog. It also can translate into increased page views – as visitors are more likely to click on a custom domain name link than those which are not.
  • You have control over your online presence. Some people purchase their name as a domain name just so no one else can have it. They don’t plan on using it, but it makes sure that no one else uses it for less than honorable purposes.
  • It’s a tax write off as a business expense. Both your hosting and domain name purchases are tax write offs in the expense column. If you are making any money you know how important those can be, no matter how small.
  • FREE – doesn’t always mean free. It can come with a pretty hefty price. You know all that work you have put into your images and content. You may own it, but someone else (WordPress, Weebly, Google) actually OWNS your site. This means that they in essence own your content. They can shut you down and no one even has to tell you why. All your hard work is GONE.
  • As a blogger your online presence is evidence of your brand. How often have you visited a website and quickly “bounced” off of it because you didn’t think it professional? Because it wasn’t well organized? Unfortunately, not having your own custom domain says that to those who visit your site.
  • You are limited in what you can do – from the types of design you can have to the types of ads you can use. Sure you can depend on sponsored content as your only source of income but why would you? And why wouldn’t you create a website, presence and brand which shows off who YOU really are and what your expertise and interests are?  Do you want to be limited in your business efforts?
  • Customer support. How often have you encountered difficulties on your site and have to spend time looking for how to fix them? And how often have you just given up and let it go or moved everything else around to accommodate the problem. I’m not saying you don’t have site outages or other problems, but when you do have your hosting company, who is quite often your domain name provider can provide you with customer and technical support.
  • Other forms of revenue. Do you have a store? Create printables? Plan on adding e-books, clothing or other branded items to your blogging business? Adding yourname.weebly.com simply is advertising for your free service not for your business.
  • Which brings me to no. 10. Don’t take it personal – but in the online world it’s not considered professional. With a custom domain name you now have a professional business email address in addition to your blog.  If you don’t take the time, effort and money to invest in something as minor as a custom domain name then others aren’t going to consider you a professional blogger- and they may not be willing to invest in you and your skills.  It adds to your credibility as a social media influencer, author, expert or other business owner.

Getting a domain name and hosting service can cost you less than the price of a couple of visits to Starbucks each month depending on your services. I’ve purchased domain names for $1.99.  Purchasing a custom domain name doesn’t have to cost a lot of money and in the end it may even make you much more than you will ever spend on it.

There are many hosting services available both where you purchase your domain name or you can purchase them separately. You can start with “baby” plans and always increase your services to more bandwidth, faster speed, and more image storage when that day comes around. But it won’t come around as long as you let someone else have control over your online presence.

 

Resources: 

HostGator has made WordPress a breeze! Optimized WP Packages for as low as $12.95 a month!

To switch from Blogspot to Custom Domain Name

www.whois.net – lists registered domain names

Yahoo Small Business

GoDaddy.com

Carol Jones/PinkhairedPixels.com 

Debbie Tortorigi/ Langniappe Group  you can also submit a request for a quote under “Project Inquiry”

Affiliate Networks 

shareasale.com

Flexoffers

Impact Radius

Commission Junction

Enroll Now

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