Facebook Pages Feed: Instant engagement and feed information

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How to and Benefits of Using Facebook Pages Feed

A great number of bloggers I know frequently say “just don’t know what to share on Facebook.” They don’t want to be egocentric and only share content from their blog. But what they do want is engaging content, information and hopefully not have to pay for the increasing their engagement through the use of boost or ads. One really fun way of finding new content for my pages Facebook Feed is to look to use the “Pages Feed” tool available on each of your Facebook Business Pages.

How to Use the Facebook Pages Feed Tool

facebook pages

Start with making sure you are following the blogs, brands and news sources you know and love. For example, if you frequently create and/or share recipes there are probably a number of food brands out there that you follow like Red Gold or Hillshire Farm.

facebook pages feed tool

Check your Facebook Pages Feed when you are looking for interesting content to share.

facebook pages feed tool

Read down through the pages feed content and when you find something you think your readers will enjoy share it.

Be sure to include the original content and create a status post which not only includes a tag back to the original source, but add a few comments or thoughts. Returning to the food brand idea – say Hillshire Farms posts a recipe. You could share it, tag Hillshire Farms and indicate that you may try it tonight – after all it’s easy and you already have all the ingredients at home. Then maybe ask them to share what they are making for dinner that night.

Benefits of Using the Facebook Pages Feed Tool

There are actually several benefits to using the Facebook Pages Feed Tool.

Stay on top of the brands, blogs, services and events which are of interest to you as a blogger and writer, but also those which may be of interest to your audience. 

  • The key to this: know your audience. Look at other posts and see what types of content they respond to on your Facebook business page. What makes them like, share or comment.

Using the Facebook Pages Feed Tool saves you time.

  • I also use Google alerts, but the pages feed tool helps me quickly and easily stay on top of the information I need and want to know from brands, businesses, services and events. The less time I have to spend on research the more time I can spend on other things like graphics, social media, content, images, and learning more about the tools of my trade.

Be seen as an expert in your “field.” 

  • Using the Facebook Pages Feed tool you are “in the know.” So could everyone else be if we actually saw EVERYTHING which those we follow share on Facebook. But thanks to the Facebook algorithm we don’t. As a result, you may have knowledge which others don’t. This creates a trusting relationship with your audience as they continue to see you as knowing what they want to know you that you will share it.

Creates engagement. 

  • Not just engagement with your audience, though that may be a result too. But you will also create engagement with the brands, businesses, events, services etc., which you want to get to know and which you want to get to know you. I know I check to see (and I know brands do too) who has shared what from my Facebook feed and as a result use those opportunities to not only learn what my audience likes, but also to create opportunities for engagement, conversation and relationships with those I want to work with in the future. Brands will do the same thing. Noticing that your ability to share and create opportunities for others to know what they are doing, will continue to bring you to their attention and possibly lead to an email or private message and an opportunity to work with them on a more official basis.

 

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Comments

  1. You know, I’ve liked brands before as my Facebook page but never realized that this created a feed I could browse! In fact, I’ve even wondered why we had the capability of liking as a page! Thanks for sharing this!