10 ways to Reuse and Repurpose your Content

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reduce and reuse content

I remember when writing web content meant writing quality content, free of errors and with topics and titles which readers would enjoy. Of course you had to learn some writing skills for Search Engine Optimization, because that was back in the dark ages without the popularity of the many social media channels we enjoy sharing on content on now. But now there is so much more to writing web content, whether it’s for your own blog, a business blog or as a freelance writer. Does that mean your content you wrote in the past is obsolete? It doesn’t have to! There are many things you can do to bring your evergreen content back to life.

A picture is worth a thousand words. Well not exactly, but with the advent of sites like Pinterest and Instagram, as well as other social media channels becoming image intensive it is more important than ever before to include an image in your content. Not only does it make sharing your content more inviting but gets the attention of the reader, as well as makes it more appealing to the eye as you battle against getting the attention with so much other content out there.  You can use your own original images, images available in the public domain or released for use by the public or create your own graphic using sites like Picmonkey or Canva or tools like Photoshop. Whatever you do, (I’m sure you already know this) don’t use someone else’s image, unless you have asked permission and obtained it.

Other ways to incorporate images include creating an infographic, slideshow, podcase or video to accompany the evergreen content.

 

Update your images “content.” Can you turn the image into a graphic which shows off your content? For example 25 Christmas Gifts for Dad, you may have made a collage for. Now can you add the words to the image making it instantly possible for the reader to know what your collage is for? Also make sure your image now has a title, alt text and description. This makes it easier for search engines to pick up not only the content but the image too and show it in the search results. Your image and content now may rank higher and it is definitely easier to find. Without the information it is drowning in competition.

Share and share alike.  Since you first created your content you may have joined new social media media channels or for example created new boards on Pinterest.  Re-share your content on your social media channels, especially that seasonal content. Add it to new boards on Pinterest. Share it with links and new images on your other social media channels. Add it to share threads. You may be surprised how your bring new life – and page views to old content again.

Give old content an SEO boost.  Maybe you didn’t know about SEO when you first published your evergreen content. Maybe you didn’t have a really cool plug in to tell you what you are doing right and wrong. Maybe it just seemed like too much effort to go back and designate keywords for each post. Don’t do it for each post, do it for the evergreen content first as well as seasonal as each season comes around.

Make a list and check it twice. Break your list down into individual post and take your individual posts and create a list. Do you have say 15 great slow cooker recipes individually posted on your site? Do a list or round up (15 Chicken Slow Cooker Recipes). You can also work with other bloggers and make your list grow by adding in some links to their recipes – and hopefully they will return the favor.  The advantages of link list and round-ups? Linkback value, as well as new purpose for old content. Now it can be shared/syndicated and breath new life into old posts.

Update and evaluate. Does your evergreen content need a little dust off? Updated stats or information? Has a recent news article or announcement happened about that topic/brand/business which could be incorporated into the content? Could bullets, headlines or even titles get changed?

Dig it up.  Incorporate older content in your newsletter.

Form relationships between new and previously published content. Have you ever really looked at news articles? Have you noticed the “related content” or “you may also like?”  Link back to other content on your site which is related or there are also several plug ins you can use so that previously published content is noted in new posts.

Create an FAQ page.  Start with an FAQ page and then link to the content to answer the questions. Start with a sentence or so then link back to the content which offers more assistance or advice.

Create an e-book. Pull out all those DIY tips, crafts, recipes, tutorials and experiences. Start working on that book you always hoped to write. If you are going to use it in an ebook make sure you have all your I’s dotted and T’s crossed with additional images, information and research. Now you have another avenue for making money or as an incentive for joining your email list.

work smarter not harder

Why Repurpose and Reuse Your Content

There are several advantages to breathing new life to already published content.

  1. Work smarter not harder. You have already written quality content. There’s no reason for it to slide to the bottom of your blog simply because the day changes.
  2. Helps to avoid burnout and writer’s block. Take the opportunity in front of you to do something new with your content and then take some time off.
  3. It is good for SEO.
  4. Reach a new audience.
  5. Reinforces your expertise with your existing audience.
  6. Allows you the opportunity to rework your content, making it stronger than before.

 

 

 

 

 

 

 

 

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