New Creative Media hosts Dress For Success Houston Event with Hotel Sorella and Elaine Turner

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dress for success

Early this summer we learned about the Valencia Group Hotels hosting a “Give Us The Shirt Off Your Back” donation drive at their hotels June 1 – August 31, 2017. In the donation drive they ask guests to leave behind (donate) both men and women’s business attire that they would launder and/or dry clean and then donate to a charitable cause like Dress for Success.

valencia group

I didn’t have much time to think of what to donate, but since myself and a number of other bloggers were going to be visiting the Hotel Valencia Riverwalk as part of a blogger fam travel event I was determined to see what I could pull together and donate upon our arrival.

Returning home from our weekend in San Antonio I had a three hour drive back to Houston to think about the charitable organization Dress for Success. I remember when I first started out working at the University. Just the suit for my interview alone would have taken the last of my budget, but my mother took me shopping. I remembered what it was like and how difficult it was when I was just starting out in my career at the University of Dayton to be able to dress as a professional. I had the knowledge, but between working two jobs, having a child and going to school part time I didn’t have the CLOTHING needed for the job. Dress for Success was an organization that resonated with me. As I talked to other women I learned that many others had struggled with looking the part of the career they wanted to have versus the job they had to just get by. For some, it was difficult to have the money to dress professional because of divorce. For others because of household finances, because the family and the monthly bills like rent, heat and water come first. But just think, with the right clothing it could make you look and feel more confident whether you are trying for a promotion, a first job or getting back on your feet after a difficult period of your life. What if I could get lots of women in my network of wonderful women, to donate to Dress for Success? Just think of what it could accomplish.

Elaine Turner Pop Up Shop to Benefit Dress for Success

elaine turner pop up shop

The next question is, “Where do we host this donation drive?” I’ve worked with Elaine Turner in the past and she is one of the ultimate stories of starting a new career and creating styles and fashions which women will love and enjoy. They generously offered space at the CityCentre location to host a donation drive, shopping event and even a raffle with a $1000 Gift Basket! You received a raffle ticket for every item of clothing you donated, as well as every item you purchased.

 The spirit of giving is at the very core of the Elaine Turner brand and belief system. During Elaine’s first year in college, her mother Marlaine was diagnosed with breast cancer, and still receives treatments every three weeks at MD Anderson. Elaine’s mom’s battle has placed even larger importance on giving back and living life to the fullest. Since the company began, Elaine has avidly supported breast cancer awareness, donating time and funds to various cancer related non-profits. Dedicated to leaving a legacy of giving, Elaine actively seeks opportunities to connect with local and national charity organizations.

The Hotel Sorella Houston is one of the beautiful boutique hotels within the Valencia Group chain. It’s actually become a tradition of ours to visit there on the 4th of July so that we can enjoy the CityCentre fireworks display, but also so that we get a good nights sleep. That can be hard in a town like Houston, where fireworks can go on until the wee hours of the morning within many neighborhoods.

Hotel Sorella Dress for Success Donations

Hotel Sorella generously provided our light bites and poptails. After all we needed sustenance as we shopped right? And with the hotel July weather in Houston it was important to keep cool. (That’s my story and I’m sticking to it).

Dress for Success Houston donations



elaine turner city centre

Elaine Turner

elaine turner hotel sorella

Elaine Turner

hotel sorella bites and poptails

Elaine Turner

elaine turner prize

elaine turner


I was overwhelmed by the number of donations we received and were able to contribute to the Dress for Success drive! Neighbors, friends, colleagues and professional women from my networking groups all contributed. While not everyone could attend the event, there was an outpouring of support for this effort which I think resonated with a lot of women in the Houston area. A big thank you to all those who contributed their donations, attended, provided social media support, and the contributions by Hotel Sorella and Elaine Turner.





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